AdPilot – Paid Search & Paid Social News & Expert Insights
Your go-to source for expert insights, up-to-date news, and essential resources on Google and Microsoft paid search, and social media paid advertising—covering Snapchat, Instagram, Twitter, and more.
Latest paid media news
Paid Search & Paid Social News
What is Performance Max? Beginner Guide
"Performance Max" can sound like one of those features built to part you from your budget while telling you as...
Google Search Ignores LLMS.txt Files
Google has updated its official guide for optimizing for AI Search, clarifying that LLMS.txt files have no impact on search...
German Court Holds Google Liable for AI Overview Errors
A German court has ruled that Google can be directly liable for false claims made within its AI Overviews feature....
Google Delays Dynamic Search Ads AI Max Migration
Google has postponed the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months,...
The best paid media events and resources
In addition to the news, AdPilot also brings you the latest and best paid media events on the market through our event directory. You will also find great resources and best practice guides covering all aspects of paid media, whether you are a Google Ads specialist looking to grow their knowledge of paid search or a Facebook fanatic looking to expand their skillset with social media advertising resources.



