AdPilot – Paid Search & Paid Social News & Expert Insights
Your go-to source for expert insights, up-to-date news, and essential resources on Google and Microsoft paid search, and social media paid advertising—covering Snapchat, Instagram, Twitter, and more.
Latest paid media news
Paid Search & Paid Social News
A complete guide to Google Ads conversion tracking
What gets measured, gets managed, and without proper Google Ads conversion tracking you are likely leaving money on the table...
Google Ads Launches Two New AI-Powered Ad Formats
Google announced two new ad formats for its AI Mode during Google Marketing Live, deepening ad integration within AI-generated search...
Google Ads Consolidates Display Campaigns into Demand Gen
Google Ads is officially retiring standalone Display Network campaign types, initiating a significant consolidation within its advertising platform. This update...
AI Search Traffic Favors Unique Data, Not Generic Content
Research indicates traditional SEO content strategies often fail to capture AI search visibility, favoring data-rich and service-oriented pages. Why you...
The best paid media events and resources
In addition to the news, AdPilot also brings you the latest and best paid media events on the market through our event directory. You will also find great resources and best practice guides covering all aspects of paid media, whether you are a Google Ads specialist looking to grow their knowledge of paid search or a Facebook fanatic looking to expand their skillset with social media advertising resources.
