There's a right order to setting up Google Ads, and most guides get it backwards. The instinct is to open an account, build a campaign and start spending, then think...
Setting up Google Analytics is one of the highest-value 30 minutes you will ever spend on your website. Once it is installed, you stop guessing which pages, campaigns and channels...
Most marketers walk straight past one of the richest sources of competitor intelligence available, and it is sitting inside a tool they use every day. A single competitor image can...
Sooner or later, every Google Ads advertiser hits the same fork in the road. Do you set your bids yourself and keep your hands firmly on the wheel, or do...
You have spent hours crafting the perfect ad copy and creative and have left the campaigns running only to find irritatingly low Google Ads Quality Scores. What can you do...
Getting your budget forecasted accurately is one of the most important parts of running an effective Google Ads campaign; no one wants to have that conversation with a client or...
What gets measured, gets managed, and without proper Google Ads conversion tracking you are likely leaving money on the table when it comes to your campaigns performance. Conversion tracking is...
When first starting new campaigns, it is quite easy to get blindsided by the immediate results rather than letting it run and learning from a larger data set. At AdPilot,...
As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your search engine optimisation (SEO) activity can go a long way...
Google Ads Adwords first began in 2000 and was exclusively a platform for running text ads on Desktop Search. It then went on to become Google’s main source of revenue,...