TikTok has rolled out significant updates to its AI-powered Smart+ advertising suite, giving brands more control over automation, creative assets, and performance tracking. The platform unveiled these enhancements during Advertising...
TikTok and Meta have secured a legal victory in the EU’s General Court. The court ruled that the European Commission’s method for calculating supervisory fees under the Digital Services Act...
TikTok’s e-commerce momentum may be slowing, but its ambitions in search are gaining speed. The platform is actively hiring to expand its search ads team and is promoting the format...
TikTok has officially become a part of the US search advertising market, introducing a new way for brands to target potential customers with its Search Ads feature. This move positions...
TikTok has cemented its position as a force in the digital app economy with a hefty $6 billion mobile purchases in 2024, more than double the revenue of any other...
TikTok is introducing a new feature called Footnotes, designed to make videos more credible and informative on the platform. TikTok describes Footnotes as a “community-based approach” to improve the quality...