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Microsoft Ads News
Stay informed with the latest Microsoft Ads news, expert guides and proven strategies to help you get the most from your paid search campaigns. Whether you are managing advertising in-house or as part of an agency, AdPilot provides the insights you need to enhance performance across all your paid channels.
Learn how to diversify your approach, optimise ad spend and reach new audiences through the Microsoft Ads platform by keeping up with the latest news from leading sources.
Microsoft and Netflix Redefining Video Advertising
Microsoft Advertising is taking centre stage in the evolving video marketing landscape through its exclusive partnership with Netflix. As Connected TV (CTV) and over-the-top (OTT) platforms reshape consumer habits, Microsoft...
New Copilot Improvements on Microsoft Ads
Microsoft has announced several major updates to its Copilot tool, aimed to improve productivity for both users and advertisers. These changes aim to enhance how people interact with digital ads...
Microsoft Rolls Out Multi-Format Campaigns for Audience Ads
Not long after the momentum of Performance Max campaigns, Microsoft Ads has introduced a new feature, multi-format campaigns. This allows advertisers to run native, display and online video ads all...
How Microsoft Monetize Update Will Help Advertisers
In April, Microsoft unveiled a significant upgrade to its Microsoft Monetize platform, integrating advanced capabilities with AI to enhance user experience, streamline and maximise revenue potential for publishers and advertisers. ...