Microsoft Advertising is taking centre stage in the evolving video marketing landscape through its exclusive partnership with Netflix. As Connected TV (CTV) and over-the-top (OTT) platforms reshape consumer habits, Microsoft aims to simplify ad buying and maximise impact for global brands.
Powering Netflix’s ad-supported model
In a recent webcast, Microsoft revealed how its strategic alliance with Netflix is helping advertisers tap into a vast, highly engaged audience. The deal positions Microsoft as the sole provider powering Netflix’s ad-supported subscription tier, giving marketers unprecedented access to premium inventory.
With the majority of US households now streaming content on platforms like Netflix and Roku, Microsoft’s reach and targeting capabilities are more important than ever.
Streamlined CTV campaign execution
Microsoft is tackling one of the advertising industry’s biggest challenges: fragmented video ad buying. Through a unified tech stack, advertisers can run tailored campaigns across multiple platforms with:
- Consolidated deal buying
- Unique audience data signals
- Seamless cross-channel measurement
The result? Increased efficiency and campaign success without the complexity.
Scalable, premium advertising solutions
Microsoft’s video and CTV offering is vast, boasting:
- Access to 860+ CTV publishers
- 100 billion weekly video impressions
- 1,200 always-on video deals
Its enterprise DSP, Microsoft Invest (powered by Xandr), allows advertisers to execute complex media buying strategies across channels, automating campaigns while enhancing ROI and reach.
The future of CTV advertising
With a powerful suite of tools and an exclusive streaming partnership, Microsoft Advertising is well-positioned to lead the charge in scalable, customised, global video advertising. Brands can now unlock the power of CTV with confidence, leveraging Microsoft’s reach and innovation to connect with audiences worldwide.
