Google Ads News

In order to measure and prove the impact of ads, Google is lowering the cost of incrementality testing helping ads become easier, cheaper and faster. These major updates will help...

Google is adding Waze ads to Performance Max campaigns for store goals in the United States and expanding channel performance reporting across Performance Max You can read the full update...

Google has introduced a new Issue Details Page (IDP) within Merchant Center, giving advertisers a centralized location to view and fix account or product-level issues more efficiently. The new page,...

Google is expanding its AI Max offering in beta around the world, giving advertisers more control and oversight in how AI is used inside their ad campaigns. (Search Engine Land)...

The UK’s Competition and Markets Authority (CMA) is proposing to designate Google with Strategic Market Status (SMS) under the Digital Markets, Competition and Consumers Act (DMCCA). This would give the...

France’s data protection authority, CNIL, has fined Google €325 million (approximately $381 million) for violating privacy rules by showing ads inside Gmail without proper user consent. The ruling, announced on...

Google has launched a pilot initiative in Google Ads: the Sales & Promotions Feature Bundle with Flighted Budgets, aimed at helping advertisers optimize spend during high-impact, short-term events like flash...

Google has announced a significant enhancement in its advertising platform: the unification of web and app campaigns within Google Ads. This update is designed to help better manage cross-platform promotions...

dominance in the ad tech ecosystem. Regulators concluded that Google systematically favored its own advertising products over those of competitors, harming publishers, advertisers, and consumers. The decision, announced on September...

A federal judge has ordered Google to reveal the internal mechanisms it used to adjust ad prices, mechanisms that advertisers were unable to detect. The ruling stems from evidence showing...