Google has introduced a new Issue Details Page (IDP) within Merchant Center, giving advertisers a centralized location to view and fix account or product-level issues more efficiently. The new page, accessible under the “Needs attention” tab, consolidates problem diagnostics, recommended actions, and affected product examples to streamline troubleshooting. The update was first spotted by Hana Kobzová, founder of PPC News Feed, and later confirmed by Google through its latest help documentation (Search Engine Land).
New tools give advertisers more control over product updates and data analytics
Previously, identifying and fixing problems in Merchant Center required navigating between multiple reports and tabs, often causing delays in addressing account warnings or product disapprovals. The new IDP simplifies this process by providing a single, comprehensive dashboard that surfaces all current issues in one place. Advertisers can now immediately see the business impact of each problem, suggested fixes, and a sample list of affected items, making prioritization much easier.
The Issue Details Page also helps merchants understand which errors could have the largest impact on performance or cause listings to be removed from Google Shopping. Each issue includes a detailed explanation and actionable guidance to speed up resolution. This focus on usability reflects Google’s ongoing effort to make Merchant Center more intuitive, especially as advertisers ramp up activity ahead of the busy holiday shopping season.
For advertisers managing large product catalogs, this update could significantly reduce time spent diagnosing problems. Instead of manually cross-referencing multiple reports, users can review all issues and their corresponding solutions in one interface. This improvement not only saves operational time but also helps maintain product uptime and prevent unnecessary disruptions in Shopping ad visibility.
The rollout of the Issue Details Page underscores Google’s broader strategy to improve transparency and ease of use across its commerce tools. By centralizing diagnostics, Google aims to ensure advertisers can maintain healthy accounts, avoid disapprovals, and keep listings live with minimal downtime.
In short, the new IDP offers a clearer, faster path to identifying and resolving issues—helping merchants maintain accuracy, performance, and profitability in Google’s shopping ecosystem.
