Google Ads News

Google has launched a pilot initiative in Google Ads: the Sales & Promotions Feature Bundle with Flighted Budgets, aimed at helping advertisers optimize spend during high-impact, short-term events like flash...

Google has announced a significant enhancement in its advertising platform: the unification of web and app campaigns within Google Ads. This update is designed to help better manage cross-platform promotions...

dominance in the ad tech ecosystem. Regulators concluded that Google systematically favored its own advertising products over those of competitors, harming publishers, advertisers, and consumers. The decision, announced on September...

A federal judge has ordered Google to reveal the internal mechanisms it used to adjust ad prices, mechanisms that advertisers were unable to detect. The ruling stems from evidence showing...

YouTube has introduced an update to its Promote feature that gives creators and marketers more control when running website traffic campaigns. You can now select a specific call to action,...

Google has quietly rolled out one of the most requested updates from advertisers: site-level reporting for the Search Partner Network. This new reporting finally shows where your ads appear outside...

Google has rolled out major updates to iOS App Install campaigns, giving advertisers new ad formats, smarter bidding options, and privacy-focused measurement tools. These updates are designed to help marketers...

A federal judge is now weighing potential remedies in the landmark antitrust case against Google’s ad monopoly, a decision that could reshape the digital advertising industry in the U.S. The...

Google is preparing to bring a wave of advertising into its conversational AI search experience and it is making sure brands know exactly how to play the game. In recent...

Google has unveiled a suite of AI-driven enhancements to its Shopping platform, aiming to create a more interactive and personalised online shopping experience, especially when it comes to browsing fashion...