YouTube has secured brand safety accreditation from the Media Rating Council (MRC) for its short-form video format, YouTube Shorts. This achievement marks the first time any platform has earned MRC brand safety certification specifically for short-form video content. It extends YouTube’s existing MRC accreditation, now in its sixth consecutive year, to cover Shorts.
The MRC’s rigorous accreditation process validates YouTube’s robust brand safety protections. This certification covers the platform’s three inventory suitability tiers: Maximum, Moderate, and Limited Mode. These tiers allow advertisers to precisely manage their preferences across both long-form videos and Shorts campaigns
For paid media professionals, this accreditation provides increased assurance that their campaigns will run alongside appropriate content. With YouTube Shorts now averaging 200 billion daily views, brands can confidently leverage this rapidly growing format. The certification helps advertisers tap into Shorts’ momentum and its creator community with greater peace of mind.
Image Credit (Google Blog)
