Recent LinkedIn news in on GLD:
LinkedIn is rolling out a set of advertising tools at the end of 2025 designed to give marketers more control, flexibility, and creative scale when engaging audiences on the platform. The updates respond to growing demand for personalised, efficient, and high impact ad delivery, particularly for B2B and professional audiences.
Reserved Ads for Premium Placement
One standout addition is Reserved Ads, which let advertisers secure the first feed slot for a day or set period. This ensures top placement for video, image, or text ads, giving brands a “front-row” presence, ideal for brand awareness campaigns, product launches, or event promotions.
AI Powered Ad Variants
LinkedIn is also introducing AI-powered ad variants, which automatically generate alternative copy from a single headline or intro. This helps marketers test multiple messaging options quickly without manual rewriting, enabling faster iteration and wider creative coverage while maintaining brand consistency.
Flexible Ad Creation
In preview, the Flexible Ad Creation feature allows advertisers to upload multiple creative assets, images, videos, and copy variations. LinkedIn’s algorithm then dynamically mixes and matches these assets to optimise delivery toward the combinations that perform best.
These tools aim to make LinkedIn advertising more efficient, creative, and targeted, helping marketers maximise impact across professional audiences.
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