LinkedIn has introduced a series of new features designed to improve the newsletter experience for both writers and readers. These updates follow rapid growth in the platform’s newsletter ecosystem, with LinkedIn reporting that newsletter readership has tripled over the past year, now exceeding 1.3 million daily readers.
Redesigned editor for smoother publishing
One of the most significant changes is the revamped article editor. Previously described by users as clunky and inefficient, the improved interface now offers a smoother, more intuitive experience for newsletter creation.
Writers can now:
- Format and structure content with greater ease
- Embed multimedia such as images and videos
- Add SEO titles and meta descriptions for each edition
This streamlines the publishing process and helps optimise content for discovery both on and off LinkedIn.
Multiple newsletters under a single profile
In response to creator demand, LinkedIn now allows users to publish up to five newsletters from one account. This feature is ideal for professionals with expertise across multiple subjects, enabling them to target different audiences with distinct content streams.
Previously, creators were limited to just one newsletter, which restricted how they could scale or segment their content strategy.
Auto-follows for newsletter subscribers
LinkedIn has also introduced a new growth feature. When someone subscribes to a newsletter, they will automatically follow the creator’s profile. This provides a direct way for writers to grow their audience and connect with subscribers beyond the inbox.
The bigger picture
These updates are part of LinkedIn’s broader push to compete with platforms like Substack and Revue. By improving discoverability and simplifying the publishing process, LinkedIn is positioning itself as a serious player in the newsletter space, one that offers built-in professional distribution and audience-building tools.
