Google is introducing a fresh set of AI shopping insights within Merchant Center, handing retailers a clearer view of how their products are performing across the company’s AI platforms.
The new reporting features are being launched inside Merchant Center to give retailers a way to monitor how their products show up across AI-driven shopping experiences.
What is the purpose of the new AI visibility data?
The visibility data should give advertisers more information on how their products are performing across AI platforms.
The reports will cover:
- share-of-voice data that measures a brand’s visibility relative to comparable retailers,
- shopping funnel performance spanning the discovery, evaluation and purchase phases,
- product term insights that surface trending conversational shopping searches,
- and product attribute insights that flag missing product details.
According to Google, advertisers will additionally be able to pinpoint which structured product attributes — things like color, material or style — are incomplete throughout their product feeds.
Why do we care?
AI-driven shopping is reshaping how shoppers find products across Search and Gemini, which makes being visible inside conversational results more valuable than ever. These new Merchant Center insights hand brands an early look at performance data that could help them raise product feed quality, sharpen discoverability and gain a better grasp of how Google’s AI surfaces rank and suggest products.
The wider view. Merchant Center is gradually shifting from a tool for managing product feeds into a platform for optimizing AI commerce.
With Search, Gemini and AI Overviews growing more conversational, retailers may find they need to treat product feed optimization much like SEO content — prioritizing completeness, context and natural-language discoverability.
What to keep an eye on. The new insights may offer advertisers an early window into how Google gauges “share of voice” within AI shopping settings — a metric that’s likely to grow more significant as AI-generated commerce experiences continue to spread.
Where it’s launching. AI performance insights will become available to advertisers in the U.S., Canada, Australia, India and New Zealand over the coming months.
