A federal judge is now weighing potential remedies in the landmark antitrust case against Google’s ad monopoly, a decision that could reshape the digital advertising industry in the U.S. The...
Pinterest has launched a new ad placement called “Top of Search”, currently in beta, allowing brands to appear within the first ten search results on the platform as well as...
TikTok and Meta have secured a legal victory in the EU’s General Court. The court ruled that the European Commission’s method for calculating supervisory fees under the Digital Services Act...
Google is expanding its AI Max offering in beta around the world, giving advertisers more control and oversight in how AI is used inside their ad campaigns. (Search Engine Land)...
dominance in the ad tech ecosystem. Regulators concluded that Google systematically favored its own advertising products over those of competitors, harming publishers, advertisers, and consumers. The decision, announced on September...
Google has rolled out major updates to iOS App Install campaigns, giving advertisers new ad formats, smarter bidding options, and privacy-focused measurement tools. These updates are designed to help marketers...
Since PPC's invention in 1996, search engine results have gone from often displaying irrelevant search results and scammers, to highly accurate user targeting reaching the right user at the right...
The way people interact with brands online changes throughout each month and it is important to pinpoint your customer’s behaviours regularly to plan ahead with your PPC campaigns. In our...
It can be frustrating when you spend your time, effort and money on your paid search campaigns and then you find them falling flat. There are a few ways that...