The latest from Microsoft Advertising news on Search Engine Land…
Microsoft Advertising has introduced Image Animation, a new Copilot powered tool that converts static images into short, animated video assets. Advertisers can instantly create dynamic video formats from existing images, extending the value of their top-performing creatives. The feature is now in global pilot (outside mainland China) and available through Ads Studio’s video templates.
With video consumption continuing to surge, this update helps advertisers overcome production barriers and access more video inventory across Microsoft’s premium publisher network. By using AI to add lightweight motion, Microsoft positions Copilot as a creative accelerator for performance marketers who need scalable video options without the cost of full production.
How does it impact advertisers?
Image Animation gives advertisers a fast, affordable way to turn static images into video assets and stay competitive as video demand grows.
Keep an eye out for any new Microsoft Advertising news on AdPilot.
