X, formally known as Twitter, has introduced two new AI-driven features aimed at streamlining ad creation and performance. Prefill with Grok and Analyse Campaign with Grok use Grok, X’s AI assistant developed by Elon Musk’s xAI to enhance advertising efficiency and effectiveness.
The introduction of these tools comes as X seeks to revitalize its advertising business, which has faced challenges since Elon Musk’s acquisition of the platform. Major brands had previously reduced ad spending due to concerns over content moderation. By integrating AI into its advertising platform, X aims to attract advertisers back by offering advanced tools that improve efficiency and campaign performance.
Prefill with Grok
Prefill with Grok simplifies the ad creation process by generating ad copy, imagery, and call-to-action headlines based on an provided website URL. As an advertiser you can add in your website, and Grok analyses the content to produce tailored ads. This generated content can be edited, so you can adjust the text and images to align more with your brand voice and campaign objectives. This tool is designed to reduce time taken to produce ads from scratch and expedite ad development.
Analyze Campaign with Grok
The Analyse Campaign with Grok feature offers AI-powered insights into ad performance. By examining campaign data, Grok provides recommendations to optimise targeting and creative strategies. This tool aims to assist with identifying trends and making data-driven decisions to enhance your campaign outcomes.
How Grok Can Improve Your Ad Strategy
Integrating these Grok AI tools into your everyday workflow could significantly improve your ad strategy. By automating content creation with relevant and data-informed copy and imagery, you can test and launch campaigns more quickly with real-time performance analysis and actionable insights from Grok. With this, you can refine, target, and optimise budget allocation to improve ROI.
Conclusion
With the launch of Prefill with Grok and Analyse Campaign with Grok, X is enhancing its advertising capabilities by incorporating AI to assist advertisers in creating and optimising ads more efficiently.
X began the phased rollout of these features on February 21, 2025, with plans to expand access to more advertisers over time. This move aligns X with other tech companies like Google and Meta, which have also implemented AI-driven tools to automate ad creation and analysis.
