Canva has launched a new integration that enables marketers to create image and video ads within Canva and publish them directly to LinkedIn’s Campaign Manager, eliminating the need to download assets or switch platforms (Source: Lifewire).
What’s New
- Users with both a Canva account and LinkedIn Ads access can now design ads in Canva and push them live to LinkedIn.
- This integration works for both image and video formats, making it more versatile for campaign styles.
- It aims to simplify the creative workflow, especially for teams under time pressure, reducing handoffs between design and ad operations.
Why It Matters
- Saves time: No need to export designs and manually upload to LinkedIn.
- Consistency: Ensures branding, quality, and creative specs stay intact since everything happens in one place.
- Efficiency: Reduces friction in the campaign launch process, helpful for fast-moving marketing teams.
Things to Watch
- How this affects campaign performance and creative quality once widely adopted.
- Whether there are limitations (e.g. resolution, video length, formats) or regions where it’s not yet available.
- How this could influence how agencies or in-house teams structure their design vs ad workflows.
