LinkedIn has launched the “Create on LinkedIn” hub, a new resource designed to help professionals improve their content strategy, grow their audience, and make better use of the platform’s publishing tools. You can explore the hub directly on LinkedIn.
What the Creator Hub offers
The hub is divided into three sections; Create, Optimize, and Grow, with each providing practical advice for building visibility on LinkedIn. Highlights include:
- Best practices for posts: Write with a strong opening, keep messaging simple, add personal perspective, and ask questions to encourage conversation.
- Analytics guidance: Use performance data to refine posting times, set goals, and double down on content that performs best.
- Format-specific tips: Advice for videos, newsletters, live events, and text posts. For example, LinkedIn notes that 85% of videos are viewed on mute, making subtitles essential.
Why this matters for marketers
While organic reach has declined on other platforms, LinkedIn still provides strong visibility, especially for B2B marketing and thought leadership. The Creator Hub gives professionals actionable tools to refine their strategies, understand how LinkedIn’s algorithm works, and align content formats with audience preferences.
Next steps
Marketers should explore the new hub to refresh their LinkedIn strategy. Posting consistently, testing different content formats, and using analytics for decision-making will help brands and individuals build credibility with LinkedIn’s 1 billion users.
