Paid Social Media Advertising
Enhance your paid social media advertising campaigns by staying up-to-date with the latest news, and gain expert guides and strategies covering Snapchat, Instagram, Twitter, and LinkedIn Ads.
Paid Social News
Social Media Ads News
Most read articles
Snapchat’s New Expanded Agency Partner Program
Snapchat has officially expanded its Partner Program with a new “Agency” partner offering, designed to help advertising agencies show off...
Most traffic from X ads linked to bots, says CHEQ
A new report from cybersecurity firm CHEQ alleges that over 75% of traffic from X (formerly Twitter) to advertiser websites...
Major advertisers ditch X (Formerly Twitter) over brand safety concerns
Key advertisers on X (formerly Twitter) have not posted in nearly two weeks, with experts warning the platform could lose...
Paid Search - Guides & Strategies
3 reasons your SEO and PPC campaigns should go hand-in-hand
As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your...
What Is The Difference Between Google Ads, Google Ad Manager and Google Marketing Platform?
Google Ads Adwords first began in 2000 and was exclusively a platform for running text ads on Desktop Search. It...
The Changing Face of PPC: Tips to Improve Your Campaign
Since PPC's invention in 1996, search engine results have gone from often displaying irrelevant search results and scammers, to highly...
Paid Social - Guides & Strategies
How to Build a Winning Social Media Strategy in 2025
It is becoming harder and harder to stand out from the crowd when it comes to social media and with...
An introduction to Meta Ads and its platforms
Meta remains one of the key battle grounds advertisers use to get their products and services in front of the...