Paid Search News
Paid search is a form of advertising that targets customers across a range of search engines including Google, Yahoo, Bing, and more. These refer to sponsored ads that appear once a user searches a certain query.
Adpilot aims to keep readers informed with credible and helpful information regarding paid search. This includes Google and Microsoft paid search, guides and resources.
Paid Search News
Most read articles
Google Shopping Introduces AI-Powered Fashion and Beauty Features
Google has unveiled a suite of AI-driven enhancements to its Shopping platform, aiming to create a more interactive and personalised...
The Impact of Google’s 2024 Ads Safety Report
The 2024 Ads Safety Report from Google reveals how AI is driving fast-paced, large-scale shifts in the advertising world. This...
Google Decides Against New Cookie Consent Prompt in Chrome
Google has made the surprising decision to not implement a standalone prompt for third-party cookies in its Chrome browser, choosing...
Paid Search - Guides
3 reasons your SEO and PPC campaigns should go hand-in-hand
As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your...
What Is The Difference Between Google Ads, Google Ad Manager and Google Marketing Platform?
Google Ads Adwords first began in 2000 and was exclusively a platform for running text ads on Desktop Search. It...
The Changing Face of PPC: Tips to Improve Your Campaign
Since PPC's invention in 1996, search engine results have gone from often displaying irrelevant search results and scammers, to highly...
Paid Social - Guides
How to Build a Winning Social Media Strategy in 2025
It is becoming harder and harder to stand out from the crowd when it comes to social media and with...
An introduction to Meta Ads and its platforms
Meta remains one of the key battle grounds advertisers use to get their products and services in front of the...