Paid Search – Guides & Strategies

Gain a competitive edge by uncovering expert guides and tips, helping you boost your paid search advertising strategies.

As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your...

Google Ads Adwords first began in 2000 and was exclusively a platform for running text ads on Desktop Search. It...

Since PPC's invention in 1996, search engine results have gone from often displaying irrelevant search results and scammers, to highly...

When first starting new campaigns, it is quite easy to get blindsided by the immediate results rather than letting it...

As with most industries or subjects, there are some common myths and misconceptions around pay-per-click advertising. In this blog, we...

The way people interact with brands online changes throughout each month and it is important to pinpoint your customer’s behaviours...

3 reasons your SEO and PPC campaigns should go hand-in-hand