Microsoft has announced several major updates to its Copilot tool, aimed to improve productivity for both users and advertisers. These changes aim to enhance how people interact with digital ads and streamline campaign management through conversational AI features.
Smarter Ad Display Within Copilot
One feature of the new Copilot update is a clearer distinction between organic listings and sponsored conversations. The updated interface is more intuitive, with ads displayed beneath Copilot’s organic responses.
This streamlined format will reduce the use of annotations and extensions to make the experience more relevant for users. Ads will now be triggered based on the entire context of a conversation—not just the most recent prompt.
A new feature called “ad voice” will introduce ads with a short explanation of their relevance to the ongoing Copilot chat. This is shown before any ad-blocking options appear, giving users a chance to experience ads within the conversation.
The rollout begins on copilot.microsoft.com and will expand to Bing and Microsoft Edge platforms, as well as Microsoft’s mobile apps on iOS and Android.
Microsoft Ads Platform Offers New AI-Driven Tools
In addition to front-end changes, Microsoft Ads is also enhancing the advertiser experience with two new AI-powered features within Copilot.
Diagnostics Tool
The new Diagnostics tool in Copilot for Microsoft Ads will help advertisers assess and improve their campaigns with actionable insights through natural language conversations, helping users:
- Evaluate campaign setup
- Review overall account performance
- Pinpoint areas that need attention
- Receive suggested next steps based on identified issues
The goal of this update is to reduce time spent on routine checks so advertisers can focus on higher-level analysis and strategy.
Performance Snapshot
Another upcoming feature in Microsoft Ads is the Performance Snapshot, which will allow advertisers to ask Copilot for a quick overview of campaign performance. The snapshot will provide conversational summaries that include:
- Key performance insights
- Campaign-level trends
- Any unusual activity or anomalies
- High-level summaries of account health
Microsoft’s latest updates to Copilot reflect a strong commitment to user feedback and the evolving needs of digital marketers. These enhancements are expected to boost both transparency for users and efficiency for advertisers.
For marketers already on Microsoft Ads, these features may offer new ways to enhance campaign results. And for those considering trying the platform, now could be a great time to allocate part of your PPC budget to test its performance against Google Ads.
