Not long after the momentum of Performance Max campaigns, Microsoft Ads has introduced a new feature, multi-format campaigns. This allows advertisers to run native, display and online video ads all within a single campaign so audiences can be reached through multiple formats at once.
Multi-format campaigns are now available to advertisers globally and have become the default option when starting a new Audience Ads campaign.
Some Key Benefits of Multi-Format Campaigns
This new Audience Ads campaign type comes with some big advantages to advertisers:
- Simplified management of campaigns – Instead of having to launch separate campaigns for each format, advertisers can now manage it all from one single campaign dashboard.
- Budgeting simplified – Manage and optimise your ad spend more effectively by consolidating budgets across formats all in one place.
- Ongoing flexibility – if you still need separate campaigns for each format, that option remains available. This means you’ll be able to tailor your approach to meet your own unique goals.
Launching a Multi-Format Campaign
When it comes time to building an ad, start by selecting a campaign objective such as Drive conversions, generate leads or build brand awareness.
From there, choose “Audience” as your campaign type.
During setup, you can select which ad formats to include, whether it’s just one or all three. This flexibility allows you to align your creative assets with your campaign goals.
Once your first ad format is added, you can either proceed or add more ad formats by selecting “Save and create another ad.”
After you’re happy with all your ad formats, the rest of the setup follows Microsoft’s usual steps, including:
- Defining audience targeting and locations
- Setting your budget and bidding strategy
- Configuring ad group settings
Cohesive Campaigns Will Drive Results & Greater Impact
This Audience Ads update reflects Microsoft’s effort to simplify and modernise campaign management. By enabling advertisers to combine formats into a single campaign, there is less complexity and enhanced efficiency.
It’s especially valuable for advertisers with limited budgets who want to take advantage of multiple ad types without creating separate campaigns for each.
Multi-format campaigns offer a powerful way to deliver consistent messaging across multiple ad formats, so it’s easier than ever to connect with your audience effectively.
