Google Ads
Audit

Improve the performance of your Google Ad Campaigns

with one of our bespoke audits

Audit Overview

Our audits are designed to give you an in-depth assessment of exactly what is good and not so good about your campaign. Apart from completing one of our straightforward briefing questionnaires you don’t have to do a thing. We use our knowledge and experience to collate data from your paid search accounts on a number of criteria.

This criteria is segmented into the following sections:

Current Campaign Performance
Competition & Industry Trends
Recommendations & Best Practices
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We measure campaign performance and will highlight areas for improvement such as campaign structure, budget allocation, keyword selection, ad copy, quality score and much more. We also give recommendations on how to improve performance and get better results.

Audit aims

Your Audit aims will be confirmed with you and you will need to complete a brief questionnaire upon initial contact.
Examples aims are below:

Aims
Drive a growth in new client acquisition
Improve knowledge of competition strategy
Introduction into new markets/products
Improve campaign ROI

Audit packages

One

Monthlty Ad Spend

£0 - £1,500

£480
+VAT
This entry-level management is ideal for small businesses needing great results with limited internal resources. You’re just getting ready for take-off with Option 1.
Two

Monthlty Ad Spend

£1,500 - £3,500

£720
+VAT
The next level of paid search management for small and medium-sized companies that want to grow their business online. Option 2 takes you to the next level of paid search strategy.
Three

Monthlty Ad Spend

£3,500 - £7,500

£1,120
+VAT
For medium to large enterprises that have a clear focus on accelerated growth with sufficient advertising budget. Dominate a competitive industry with Option 3.
Bespoke

Monthlty Ad Spend

£10,500

£POA
Bespoke management for large paid search accounts with the aim of being the market leader in a competitive marketplace. Find out more about our bespoke options today.

PPC Audit Breakdown

Current Campaign Performance
One
Two
Three
Active Campaigns
Active Ad Groups
Active Keywords
Previous Campaign Performance (90 days)
Ad Spend Wastage
Conversion Tracking Analysis
Targeting Options Analysis
Landing Page Reviews
Strategy & Content Gaps
Competition and Industry Trends
One
Two
Three
Competitive Landscape
Competitors Keyword Strategy
Industry Trends
Consumer behaviour
Recommendations & Best Practices
One
Two
Three
Best Practices
Actionable Recommendations
3-Month Strategy
159%
Improvement

Moleroda

We worked with Moleroda to improve the visibility and structure of their Google Shopping campaigns to drive more profitable campaigns. The revenue from these campaigns increased by 159% year-on-year.

22%
Increase

Brief 2 Event

The goal for Brief2Event was to drive more leads and increase customer acquisition. Through 2018, they saw a 22% increase in total conversions through their PPC account.

53%
Saving

Novas Insurance

Novas Insurance wanted to reduce their cost per conversion in order to make their policies more profitable. We helped reduced the cost per acquisition by 53%.

14%
Growth

The Gift of Cake

As a start-up, The Gift of Cake needed to hit the ground running with orders and we used paid search to grow their revenue each month consistently by 14%.

Ready for take-off?

Find out more about our bespoke Google Ads Audits and contact AdPilot now.

One

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