What is pay per click advertising?

Firstly, what is pay per click (PPC)? When certain keywords are entered into a search engine, your ad appears in the search results. In terms of cost, you only pay when the ad is clicked on, hence the name pay-per-click advertising.

What are the benefits of PPC ads?

PPC can be used as an independent marketing channel but can also be used to great effect with other marketing too. As a medium, it is highly scalable and very transparent in providing a return on investment. When done correctly it can drive relevant leads and transactions for businesses of all sizes.

What does AdPilot offer?

What does AdPilot offer?

Our experts can set up a new PPC account, manage an existing account or provide training for you to use PPC advertising yourself.

Which Adpilot Option is best for my business when it comes to pay per click management?

Determining which of our ‘Options’ will work the best for your business ultimately depends on your business’ goals. That said, our management options are roughly based on your ad spend, the account management level needed and how competitive your industry is. These options start at £280 +VAT per month.

Will I be tied into a long term contract?

No you won’t. We like to agree to an initial 3-month period as a lot of work is involved at the start but after that point, every client is on a 30-day rolling term.

Is it only Google that has paid adverts?

Not at all. We can set up advertising on Bing, Facebook, and other social media channels. Google is the most popular search engine, however, and its adverts are also able to appear through YouTube, which it owns.

Will I get a progress report or statistical report on how my account is improving?

Yes, every client receives a monthly status report and it will feature metrics that are relevant to your business goals. The date of this report is around the same time every month.

How long does it take to see results?

Once the campaigns are set up and ready to go, we can see traffic being driven to your website within a day or so. In regards to results, we tend to see results after a month and can see where improvements can be made and how profitable PPC can be for your business. We usually recommend 3-months’ worth of data to take into account seasonal behaviours but results can happen quite quickly.

I’ve tried PPC before but it didn’t work too well, should I try again?

This is a question we get asked quite a lot. If you have tried PPC before and it didn't work then it is most likely that there was a problem with the way the campaign was set up or with the quality of the website’s landing pages. Perhaps, the keywords you were targeting weren't quite right, your campaign didn't have the correct structure or the pages you were sending people to needed improvement. We can analyse the data from your previous campaign and highlight why it didn’t perform better, as well as making suggestions on how we would set up your new campaigns, should you want to try it again.

Why do I need a PPC management company?

There is a lot to know when it comes to PPC and as the different platforms (i.e. Google Ads, Bing Ads, and Facebook Ads etc.) develop, they become harder to manage. By using a team of experienced professionals, you can save yourself time and money to focus on other areas of the business. Having the right accreditations means a PPC agency knowns the best practices to get the best results for your business.

Got a different question to ask? No problem…

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