As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your search engine optimisation (SEO) activity can go a long way...
Google Ads Adwords first began in 2000 and was exclusively a platform for running text ads on Desktop Search. It then went on to become Google’s main source of revenue,...
Since PPC's invention in 1996, search engine results have gone from often displaying irrelevant search results and scammers, to highly accurate user targeting reaching the right user at the right...
When first starting new campaigns, it is quite easy to get blindsided by the immediate results rather than letting it run and learning from a larger data set. At AdPilot,...
As with most industries or subjects, there are some common myths and misconceptions around pay-per-click advertising. In this blog, we are taking a look at some of the common PPC...
The way people interact with brands online changes throughout each month and it is important to pinpoint your customer’s behaviours regularly to plan ahead with your PPC campaigns. In our...
It can be frustrating when you spend your time, effort and money on your paid search campaigns and then you find them falling flat. There are a few ways that...