Microsoft Advertising is taking centre stage in the evolving video marketing landscape through its exclusive partnership with Netflix. As Connected TV (CTV) and over-the-top (OTT) platforms reshape consumer habits, Microsoft...
Microsoft has announced several major updates to its Copilot tool, aimed to improve productivity for both users and advertisers. These changes aim to enhance how people interact with digital ads...
Not long after the momentum of Performance Max campaigns, Microsoft Ads has introduced a new feature, multi-format campaigns. This allows advertisers to run native, display and online video ads all...
In April, Microsoft unveiled a significant upgrade to its Microsoft Monetize platform, integrating advanced capabilities with AI to enhance user experience, streamline and maximise revenue potential for publishers and advertisers. ...