What are the business benefits of LinkedIn Sponsored Content?

Getting the best return on investment for your PPC campaigns can be a challenge, particularly if you are embarking on a complicated campaign with a large and sometimes intimidating platform.
Whilst many think of Google as the main provider of PPC, there are other channels both through search, social media, and other mediums that are helping businesses get in front of their target audience at an affordable cost. LinkedIn has developed as a platform far beyond a mere ‘digital CV’ website and now offers a wide variety of publishing and paid advertising options that could provide some real value for your business.