Getting good results from your digital campaigns often means diversifying the type of ad that you run and, with the help of AB split testing, working out which one is best suited to your campaign objectives. Google Ads offers the ability to run video ads through YouTube and Google Partner Sites which have the potential to drive leads, brand awareness, and sales for your business. Here we break down what the different ad formats are and where you should use them. The backend of YouTube Ads are constantly being updated with new formats to test and audiences to target; currently, the main ad formats that you can try are:
- Non-skippable in-stream ads
- Skippable in-stream ads
- Video discovery ads
- Bumper ads
- Outstream ads
- Masthead ads
Non-skippable in-stream ads (Good for brand awareness)

Skippable in-stream ads (Good Sales, Leads and website traffic +more)

Video discovery ads (Good for product/brand consideration)

Bumper ads (Good for brand awareness)

Outstream ads (Good for brand awareness)

Masthead ads (Good for large scale brand awareness)
