The latest news in Google Ads and PPC | March 2021 Update

Google Ads is a constantly changing field. New changes happen often weekly and every now and then major changes come, such as the release of Google Surfaces in 2020. This means that staying up to date with the latest news in the Google Ads and paid search fields is so important.  Here we bring you a round-up of some of the latest news from the world of PPC. As always feel free to get in touch if you have any questions.   

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Responsive search ads are becoming the new norm

  On February the 18th, Google announced that Responsive Search Ads will now be the default ad type when users want to create a new Search campaign. When you try to make a new ad, only two options are now available, Responsive Search Ads and Call Ads.     

New updates to the partner’s program 

  Google has announced that there are going to be some much-needed updates to its structural and badge criteria when it comes to becoming a Google Partner.  Google Partners now have the ability to control the certification of ‘account strategists’ more closely when going for partner status which means that only the relevant people need to be certified. Agencies must also maintain the previous optimisation score of 70% but they can now apply and dismiss recommendations without the fear of a penalty.     

Update to the evasive ad content policy 

  Google has announced that a new policy is being introduced which aims to deal with evasive ad content. The new regulation aims to deal with the manipulation of trademarks both in the ad text and domains. Logos and subdomains will also fall under the new rules.  There will also be a prohibition of the manipulation of logos and images that attempt to hide any present policy-violating content.  The new changes are set to be introduced on May 4th, 2021, and violation of the new policy will mean a suspension with at least a 7-day warning issued previously in line with other Google Ads policies.   

Get in touch with AdPilot for more information 

Staying up to date with the latest updates from Google can be a challenge but the team at AdPilot live and breathe it, meaning we are well-positioned to help you through the changing landscape. Feel free to take a look at our frequently asked Google Ads questions to find out more.