When it comes to working out your digital marketing strategy, you need an approach that is going to work both in the short and medium to long term. This is why many companies look at both SEO and PPC as a means of increasing their digital performance and the growth of their business. Here we […]
As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your search engine optimisation (SEO) activity can go a long way to improving your marketing campaigns. When combining the two marketing activities, your business can benefit greatly, so let’s take a look at some of the […]
If you’re new to PPC advertising, thinking about website design might not be your top priority, or even on your mind at all, but it should. When constructing or re-evaluating your PPC campaigns it can be easy to fall into the trap of just checking the statistics in your account, and whilst this can help […]
If you’re thinking of launching a new product or service, it can be easy to get carried away by just ‘getting it out there’. But, instead of being blinded by the excitement, it is worth taking a step back to take a tested approach. A low investment option of time, money and other resources would […]
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