The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]
AdPilot have teamed up with our sister company Varn to offer a new Google Ads workshop, perfect for beginners looking to gain more knowledge of paid search marketing. Google Ads is something that many businesses would like to use and would like to manage in-house but learning the ropes can often be time-consuming and it […]
You’re investing marketing budget into Google Ads but occasionally when you search your target keywords, you don’t show. Why is that? Pay per click (PPC) advertising is an auction-based system with happens in real time when a user makes a search. Therefore, when there are a whole host of your competitors also paying for PPC […]
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