Tag Archives: search engine marketing

5 Quick Tips To Help Improve Your Website On A Mobile Device

It is surprising to us just how many websites are still not geared up to be mobile-focused. It’s even more surprising when we find out that those same companies are spending marketing budget on getting traffic to their site. When spending any budget on marketing, you’ll want your website to work as effectively as possible […]

A Beginner’s Guide To Keyword Research For Your PPC Campaigns

The art of a successful pay per click campaign relies heavily on the keyword research before you get started, so you’ll want to get it right. To give yourself the best chance to find the best performing keywords, you should use the tools at your disposal. By tools we mean: Google Keyword Planner Google Analytics […]

How to adapt your mindset and your PPC Strategy in challenging times

The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]