When planning your pay-per-click (PPC) campaigns, it’s important to think of different days or times of the year that will be beneficial. In other words, you should consider integrating smaller event-driven PPC campaigns into your overall strategy. There are periods of the year that naturally drive an increase in web traffic and product demand. Here […]
For about three years in a row, at every SEO, PPC and STEM conference, the headline speaker would be doing something about Voice Search and how it would Change The Internet. But this year, voice search is no more than a quiet whisper in amongst the talks on ASP and …. So what happened? Well, […]
As pay-per-click (PPC) marketing experts, we know the importance of data to make informed decisions and the data from your search engine optimisation (SEO) activity can go a long way to improving your marketing campaigns. When combining the two marketing activities, your business can benefit greatly, so let’s take a look at some of the […]
It can be frustrating when you spend your time, effort and money on your paid search campaigns and then you find them falling flat. There are a few ways that you can revamp a campaign to try and improve the amount of leads that you are getting from it. 1. Think about keywords There are […]
It’s hard to be a business on Google. It’s much harder to be a business selling to another business on Google. B2B companies struggle to be seen as the vast majority of Googlers are consumers looking to buy one-off gifts or personalised items rather than businesses looking for wholesale goods or a long-term service contract […]
E-commerce businesses are relatively (we say that loosely) simple to set-up but when it comes to driving customers to the website, a number of companies get things wrong. In this case, we’re talking specifically about those visitors via Google Ads. Let’s take a look at 5 key mistakes e-commerce businesses are making when investing in […]
It is surprising to us just how many websites are still not geared up to be mobile-focused. It’s even more surprising when we find out that those same companies are spending marketing budget on getting traffic to their site. When spending any budget on marketing, you’ll want your website to work as effectively as possible […]
The advertising landscape has changed quite a bit with the spread of COVID-19 and the rising pandemic across the globe, as many brands face uncertainty around marketing and ad spend. Whilst businesses are having to adapt there is no reason why we cannot continue to run ads and remind our customers that we are here […]
For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]
In one of our recent articles we talked about a PPC workshop we will be running in May and thought we’d share some tips for those looking to understand the fundamentals of pay-per-click marketing. In this blog, we have created a glossary of the basic PPC terms that you might find when looking at your […]
According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]
Here at AdPilot, we hear our clients ask the same sort of questions when it comes to Paid Search Advertising. One of our favourites is “Does it really matter which page the visitor lands on?” – and this article is our brief overview of why the answer is definitely YES. Retention and Bounce Rate Whatever […]
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