Tag Archives: ppc marketing

A Beginner’s Guide To Keyword Research For Your PPC Campaigns

The art of a successful pay per click campaign relies heavily on the keyword research before you get started, so you’ll want to get it right. To give yourself the best chance to find the best performing keywords, you should use the tools at your disposal. By tools we mean: Google Keyword Planner Google Analytics […]

How to adapt your mindset and your PPC Strategy in challenging times

The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]

Our Predictions For PPC In 2020

We’re edging closer to 2020 and it’s always fun to predict what might happen in the next year from a pay per click advertising perspective. So, that’s exactly what we’re going to do. With 2019 coming to a (very quick) close, it has been another year of more changes to the pay per click landscape […]

Quick Tips To Help You Save Time When Managing A Google Ads Campaign

With automation becoming a key part of everything digital, we’ve created some useful tips to help you save time when managing your Google Ads campaign. Some of these tips include automation and others include nifty ways to change things in bulk. Let’s kick things off …   Copy/Paste Campaigns   When working with multiple Campaigns, […]