When planning your pay-per-click (PPC) campaigns, it’s important to think of different days or times of the year that will be beneficial. In other words, you should consider integrating smaller event-driven PPC campaigns into your overall strategy. There are periods of the year that naturally drive an increase in web traffic and product demand. Here […]
It can be frustrating when you spend your time, effort and money on your paid search campaigns and then you find them falling flat. There are a few ways that you can revamp a campaign to try and improve the amount of leads that you are getting from it. 1. Think about keywords There are […]
For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]
According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]
The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]
The way people interact with brands online changes throughout each month and it is important to pinpoint your customer’s behaviours regularly to plan ahead with your PPC campaigns. In our recent blog, we looked at preparing for Q4 when using pay-per-click but you can also analyse a number of other behaviours that will help you […]
Running a paid ads campaign can be challenging work. Putting together an effective strategy can take a lot of brain power when it comes to setting your overall goals, deciding on the right keywords to target and making a decision on your spend. Once you’ve got your campaign up and running, there are a few […]
We get asked this question a lot. Now more than ever there is a range of choice and choosing the correct pay per click marketing channel to reach your business goals can be an overwhelming process. Finding the right one can make a huge difference to your marketing efforts and we’ll highlight the most used […]
Google recently rolled out Google for Jobs in India which means, once they launch it in the UK, you will soon be able to target potential candidates in a multitude of ways within Google. Google’s first dive into the recruiting space is interesting and shows a sign of real intent but could help, and also […]
When investing time and money into pay-per-click campaigns, it is important to not only focus on the number of visits or conversions but more so the revenue and profit it generates. One way to do this is to work out the value of a ‘lead’ – this can be a nominal value based on your […]
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