Tag Archives: PPC Campaigns

2018 Calendar Opportunities For Your Pay Per Click Campaigns

When planning your pay-per-click (PPC) campaigns, it’s important to think of different days or times of the year that will be beneficial. In other words, you should consider integrating smaller event-driven PPC campaigns into your overall strategy. There are periods of the year that naturally drive an increase in web traffic and product demand. Here […]

5 Tips To Drive More Local Customers From Your PPC Campaigns

For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]

A Third Of People Don’t Know That Google Shopping Results Are Paid Adverts

According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]

How to adapt your mindset and your PPC Strategy in challenging times

The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]

Three Shopper Behaviours To Consider When Using PPC

The way people interact with brands online changes throughout each month and it is important to pinpoint your customer’s behaviours regularly to plan ahead with your PPC campaigns. In our recent blog, we looked at preparing for Q4 when using pay-per-click but you can also analyse a number of other behaviours that will help you […]

Top Tips for a Better Paid Search Campaign

Running a paid ads campaign can be challenging work. Putting together an effective strategy can take a lot of brain power when it comes to setting your overall goals, deciding on the right keywords to target and making a decision on your spend. Once you’ve got your campaign up and running, there are a few […]

Why Using PPC For Your Recruitment Could Be More Cost Effective Than An Agency

Google recently rolled out Google for Jobs in India which means, once they launch it in the UK, you will soon be able to target potential candidates in a multitude of ways within Google. Google’s first dive into the recruiting space is interesting and shows a sign of real intent but could help, and also […]