When planning your pay-per-click (PPC) campaigns, it’s important to think of different days or times of the year that will be beneficial. In other words, you should consider integrating smaller event-driven PPC campaigns into your overall strategy. There are periods of the year that naturally drive an increase in web traffic and product demand. Here […]
It’s hard to be a business on Google. It’s much harder to be a business selling to another business on Google. B2B companies struggle to be seen as the vast majority of Googlers are consumers looking to buy one-off gifts or personalised items rather than businesses looking for wholesale goods or a long-term service contract […]
For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]
In one of our recent articles we talked about a PPC workshop we will be running in May and thought we’d share some tips for those looking to understand the fundamentals of pay-per-click marketing. In this blog, we have created a glossary of the basic PPC terms that you might find when looking at your […]
According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]
Keywords have been a fundamental aspect of pay-per-click advertising pretty much since its inception and, for many, they still are. For retail though, things have changed considerably over recent years. Whilst keywords still hold some importance for the retail sector too, a number of developments within Google Ads has meant other ways for retailers to […]
If you’ve seen our social media channels you’ll know this already, but if not, we’re celebrating our 1st birthday – hoorah! Instead of asking for gifts, we’re giving our new clients a gift instead. AdPilot is offering all new clients a ‘No Win, No Fee’ deal for their pay-per-click (PPC) marketing campaigns. For a limited […]
Google Ads has now released ad credits to eligible Google Ads customers in many countries including the UK, in a bid to offer some relief during the COVID-19 pandemic. Google had previously announced that they would be doing this, alongside their announcement of offering free Google Shopping listings to businesses, but there have now been […]
Expanded Text Ads became a thing in 2016 when Google Ads (then Google AdWords) gave us the ability to use more characters within the ad copy. In 2018, they’ve upped the limit again. When the first change in 2016 took place, advertisers saw an average CTR increase of around 20% and this time round, it […]
This week Google has announced that it will charge a 2% fee on all UK served adverts from the 1st of November. This could have a few different implications for your company as Google looks to help alleviate the cost of the new ‘Digitial Services Tax’. A Closer look at the Google Ads Digital […]
Whilst the current pandemic is an uncertain time with lots of unknowns for individuals and businesses, we are trying to keep up-to-date with how Coronavirus is impacting the advertising world. We’ve seen global epidemics in previous years, but none have caught as much attention as Coronavirus has. According to Google, “since the first week of […]
The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]
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