It’s hard to be a business on Google. It’s much harder to be a business selling to another business on Google. B2B companies struggle to be seen as the vast majority of Googlers are consumers looking to buy one-off gifts or personalised items rather than businesses looking for wholesale goods or a long-term service contract […]
Event organisers are constantly under pressure to drive more attendees to their events or finding sponsors and exhibitors. PPC can be a good way of marketing your event and is a quicker process than SEO (which is, of course, beneficial long-term). PPC can be beneficial for event marketers as it allows you to calculate ROI […]
Google Ads has now released ad credits to eligible Google Ads customers in many countries including the UK, in a bid to offer some relief during the COVID-19 pandemic. Google had previously announced that they would be doing this, alongside their announcement of offering free Google Shopping listings to businesses, but there have now been […]
The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]
Whether you’re looking to keep your PPC activity in-house or to get an accredited agency to do it, there are some important skills and traits you’ll need to see from them when hiring them. We will go through some of the most important skills needed for PPC in order to get the best results from […]
We’re edging closer to 2020 and it’s always fun to predict what might happen in the next year from a pay per click advertising perspective. So, that’s exactly what we’re going to do. With 2019 coming to a (very quick) close, it has been another year of more changes to the pay per click landscape […]
Over 50% of users choose not to click on Google Shopping results, according to our latest survey with just over 13% of users choosing to click on Google Shopping results. Whilst 33.8% are unaware of which results in Google’s search results pages are Google Shopping sponsored results. We asked 1,000 users in a survey if […]
With automation becoming a key part of everything digital, we’ve created some useful tips to help you save time when managing your Google Ads campaign. Some of these tips include automation and others include nifty ways to change things in bulk. Let’s kick things off … Copy/Paste Campaigns When working with multiple Campaigns, […]
In the early 2010s, lots of tech journalists forecasted that brick-and-mortar stored might feel the force of ecommerce companies as internet shopping continued to grow. Much to their credit, this has largely happened. That said, as the 2010s comes to a close, this steep curve of ecommerce is growth is on the way down. Why? […]
We’re often left surprised when we analyse a PPC account and find that there is no current or historical data on any brand terms. Whilst we tend to recommend it for a lot of clients though, it’s not for everyone. So let’s break down both the positives and the negatives of bidding on your own […]
SERPs (Search Engine Results Pages) have been discussed a lot lately in the world of digital marketing. Companies across the World are trying hard to ensure their website is claiming a position in SERPs and is most visible to users. In more of a focus towards pay-per-click, we’ve got six Google Ads metrics that […]
Advertising platforms, and indeed most digital platforms, are offering more and more automation tools as time goes on. However, it is important to look at the bigger picture and not always view channels in isolation. There are several key examples when automation may not be the best solution for retailers using paid search. As consumers […]
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