It’s hard to be a business on Google. It’s much harder to be a business selling to another business on Google. B2B companies struggle to be seen as the vast majority of Googlers are consumers looking to buy one-off gifts or personalised items rather than businesses looking for wholesale goods or a long-term service contract […]
The art of a successful pay per click campaign relies heavily on the keyword research before you get started, so you’ll want to get it right. To give yourself the best chance to find the best performing keywords, you should use the tools at your disposal. By tools we mean: Google Keyword Planner Google Analytics […]
Here at AdPilot, we hear our clients ask the same sort of questions when it comes to Paid Search Advertising. One of our favourites is “Does it really matter which page the visitor lands on?” – and this article is our brief overview of why the answer is definitely YES. Retention and Bounce Rate Whatever […]
Event organisers are constantly under pressure to drive more attendees to their events or finding sponsors and exhibitors. PPC can be a good way of marketing your event and is a quicker process than SEO (which is, of course, beneficial long-term). PPC can be beneficial for event marketers as it allows you to calculate ROI […]
The conservative party have had 8 adverts banned by Google in just a month, according to stats released by the search giant. It’s been shown that the party put up six of these banned ads on the day that the Labour party released their manifesto. Google’s guidelines state: “we value honesty and fairness, so we […]
Google Ads has now released ad credits to eligible Google Ads customers in many countries including the UK, in a bid to offer some relief during the COVID-19 pandemic. Google had previously announced that they would be doing this, alongside their announcement of offering free Google Shopping listings to businesses, but there have now been […]
Whilst the current pandemic is an uncertain time with lots of unknowns for individuals and businesses, we are trying to keep up-to-date with how Coronavirus is impacting the advertising world. We’ve seen global epidemics in previous years, but none have caught as much attention as Coronavirus has. According to Google, “since the first week of […]
According to HubSpot, online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, other studies have shown that nearly half that spend is wasted and that consumers just aren’t converting. Whilst creating killer PPC campaigns can take some trial and error, and there are many factors that contribute to their success, […]
The current pandemic has changed the world as we know it, both in personal lives and from a business perspective. The landscape has changed across almost all industries during COVID-19. As a result, strategies have had to change too as businesses adapt to changing consumer behaviour, a new “normal”, and a new way of operating. […]
Conversation Ads are the new messaging-based ad format by LinkedIn, which is similarly to Facebook Messenger Ads, allows advertisers to target prospects with personalised messages based on audience segments. These Conversation Ads are a build on their current Message Ads but are designed to be more personal and more engaging. This feature allows to you […]
We’re edging closer to 2020 and it’s always fun to predict what might happen in the next year from a pay per click advertising perspective. So, that’s exactly what we’re going to do. With 2019 coming to a (very quick) close, it has been another year of more changes to the pay per click landscape […]
In the early 2010s, lots of tech journalists forecasted that brick-and-mortar stored might feel the force of ecommerce companies as internet shopping continued to grow. Much to their credit, this has largely happened. That said, as the 2010s comes to a close, this steep curve of ecommerce is growth is on the way down. Why? […]
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