Tag Archives: paid search campaigns

3 Reasons You Should Be Planning Your Paid Search Campaigns Beyond The First-Click

When setting up your first paid search campaigns, it is easy to focus on solely driving visits to your website rather than thinking about what happens after the first click. Google AdWords, Bing Ads and paid social media platforms are great channels to reach your targeted audience, increase brand awareness and drive revenue but often […]

5 Tips To Drive More Local Customers From Your PPC Campaigns

For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]

Important Skills You Need To Look For When Hiring A PPC Agency or Specialist

Whether you’re looking to keep your PPC activity in-house or to get an accredited agency to do it, there are some important skills and traits you’ll need to see from them when hiring them. We will go through some of the most important skills needed for PPC in order to get the best results from […]

Top Tips for a Better Paid Search Campaign

Running a paid ads campaign can be challenging work. Putting together an effective strategy can take a lot of brain power when it comes to setting your overall goals, deciding on the right keywords to target and making a decision on your spend. Once you’ve got your campaign up and running, there are a few […]

Why Your PPC Landing Page Is Not Receiving Your Target Conversions

So, you’ve created your paid search campaigns and people are flocking in their numbers. The only problem is, no-one is converting when they reach your landing page and it seems as though you’re pouring your money down an advertising drain… Sound familiar? A number of clients approach us asking why they’re not getting the conversions […]