When setting up your first paid search campaigns, it is easy to focus on solely driving visits to your website rather than thinking about what happens after the first click. Google AdWords, Bing Ads and paid social media platforms are great channels to reach your targeted audience, increase brand awareness and drive revenue but often […]
It can be frustrating when you spend your time, effort and money on your paid search campaigns and then you find them falling flat. There are a few ways that you can revamp a campaign to try and improve the amount of leads that you are getting from it. 1. Think about keywords There are […]
For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]
Whether you’re looking to keep your PPC activity in-house or to get an accredited agency to do it, there are some important skills and traits you’ll need to see from them when hiring them. We will go through some of the most important skills needed for PPC in order to get the best results from […]
As we near the end of 2018, it’s time for businesses to start reviewing the past year and looking towards 2019. Now is the time to be looking at where you want to focus on within your marketing campaigns, from email marketing to PPC. We’ve taken note of what we think will be developing in […]
Running a paid ads campaign can be challenging work. Putting together an effective strategy can take a lot of brain power when it comes to setting your overall goals, deciding on the right keywords to target and making a decision on your spend. Once you’ve got your campaign up and running, there are a few […]
So, you’ve created your paid search campaigns and people are flocking in their numbers. The only problem is, no-one is converting when they reach your landing page and it seems as though you’re pouring your money down an advertising drain… Sound familiar? A number of clients approach us asking why they’re not getting the conversions […]
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