Google Ads can be a good way to drive relevant traffic to your website but if the searchers are not clicking on your ads, then you have no hope of making any conversions or making any progress down the sales funnel. One of the ways that you can improve the performance of your ads is […]
Getting the best return on investment for your PPC campaigns can be a challenge, particularly if you are embarking on a complicated campaign with a large and sometimes intimidating platform. Whilst many think of Google as the main provider of PPC, there are other channels both through search, social media, and other mediums that are […]
The world of paid advertising has seen a lot of change and development over the previous year; the pandemic has moved a lot of business activity online with digital advertising spend now rising rapidly across the board. Google has somewhat of a stranglehold on the paid search industry, with Google and YouTube Ads making up […]
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