Tag Archives: landing pages

All landing pages are not equal

Here at AdPilot, we hear our clients ask the same sort of questions when it comes to Paid Search Advertising. One of our favourites is “Does it really matter which page the visitor lands on?” – and this article is our brief overview of why the answer is definitely YES. Retention and Bounce Rate Whatever […]

How e-commerce sites can benefit from multi-product landing pages

According to HubSpot, online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, other studies have shown that nearly half that spend is wasted and that consumers just aren’t converting. Whilst creating killer PPC campaigns can take some trial and error, and there are many factors that contribute to their success, […]