Tag Archives: Keywords

A Beginner’s Guide To Keyword Research For Your PPC Campaigns

The art of a successful pay per click campaign relies heavily on the keyword research before you get started, so you’ll want to get it right. To give yourself the best chance to find the best performing keywords, you should use the tools at your disposal. By tools we mean: Google Keyword Planner Google Analytics […]

Are Keywords Dead? Is The Retail Sector Moving Away From Keywords In PPC?

Keywords have been a fundamental aspect of pay-per-click advertising pretty much since its inception and, for many, they still are. For retail though, things have changed considerably over recent years. Whilst keywords still hold some importance for the retail sector too, a number of developments within Google Ads has meant other ways for retailers to […]

The positives and negatives to bidding on your brand terms In PPC

We’re often left surprised when we analyse a PPC account and find that there is no current or historical data on any brand terms. Whilst we tend to recommend it for a lot of clients though, it’s not for everyone. So let’s break down both the positives and the negatives of bidding on your own […]