The COVID-19 pandemic has seen a big shift in consumer shopping habits and not all of them have been obvious. This has led to the increased needs for marketers and Google Ads professionals in particular to monitor the changes and make sure that their campaigns are optimised as best as they can be. New […]
Update: Google has announced that Broad Match Modifiers are set to be removed from the platform after being introduced in 2019. Elements of BMM are being incorporated into the ‘new’ phrase match. The change will mean ad managers may have to spend more time managing their campaigns as it did provide a good solution to […]
Original research from Varn and Adpilot: Most searchers (59.1%) still do not recognise it’s a Google Ad they are looking at. This is big news considering Google is constantly changing the formats of the ads and insist they are ‘noticeable’. Do you recognise the Google ads within search results? If not then you are not […]
Google Ads is a constantly changing field. New changes happen often weekly and every now and then major changes come, such as the release of Google Surfaces in 2020. This means that staying up to date with the latest news in the Google Ads and paid search fields is so important. Here we bring you […]
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