Tag Archives: Google Marketing Platform

What Does Google’s Rebrand Mean for Marketers?

Google has recently announced that it is rebranding its line of advertising products to offer a more streamlined and easy-to-understand suite of services for media buyers, publishers, and small businesses. The company will be renaming and rearranging its current products and services to offer a selection of new, unified brands. Fundamentally, not much has changed, […]

What Is The Difference Between Google Ads, Google Ad Manager and Google Marketing Platform?

  As many people will know, in 2018 Google made a few changes to their core ad products which mainly involved changing the names of some of the brands. This allowed them to reorganise some of their key products and bring them up to speed with more modern requirements. To put it simply, Google AdWords […]