When it comes to working out your digital marketing strategy, you need an approach that is going to work both in the short and medium to long term. This is why many companies look at both SEO and PPC as a means of increasing their digital performance and the growth of their business. Here we […]
It’s hard to be a business on Google. It’s much harder to be a business selling to another business on Google. B2B companies struggle to be seen as the vast majority of Googlers are consumers looking to buy one-off gifts or personalised items rather than businesses looking for wholesale goods or a long-term service contract […]
E-commerce businesses are relatively (we say that loosely) simple to set-up but when it comes to driving customers to the website, a number of companies get things wrong. In this case, we’re talking specifically about those visitors via Google Ads. Let’s take a look at 5 key mistakes e-commerce businesses are making when investing in […]
The advertising landscape has changed quite a bit with the spread of COVID-19 and the rising pandemic across the globe, as many brands face uncertainty around marketing and ad spend. Whilst businesses are having to adapt there is no reason why we cannot continue to run ads and remind our customers that we are here […]
In one of our recent articles we talked about a PPC workshop we will be running in May and thought we’d share some tips for those looking to understand the fundamentals of pay-per-click marketing. In this blog, we have created a glossary of the basic PPC terms that you might find when looking at your […]
The art of a successful pay per click campaign relies heavily on the keyword research before you get started, so you’ll want to get it right. To give yourself the best chance to find the best performing keywords, you should use the tools at your disposal. By tools we mean: Google Keyword Planner Google Analytics […]
According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]
Event organisers are constantly under pressure to drive more attendees to their events or finding sponsors and exhibitors. PPC can be a good way of marketing your event and is a quicker process than SEO (which is, of course, beneficial long-term). PPC can be beneficial for event marketers as it allows you to calculate ROI […]
Keywords have been a fundamental aspect of pay-per-click advertising pretty much since its inception and, for many, they still are. For retail though, things have changed considerably over recent years. Whilst keywords still hold some importance for the retail sector too, a number of developments within Google Ads has meant other ways for retailers to […]
Whilst Google still holds most of the search engine market share in many countries, Bing has seen a steady increase in its share over the past few years. Bing has been continuing to develop a lot over the years to compete with Google, and they are showing no signs of stopping. More than 80% of […]
The conservative party have had 8 adverts banned by Google in just a month, according to stats released by the search giant. It’s been shown that the party put up six of these banned ads on the day that the Labour party released their manifesto. Google’s guidelines state: “we value honesty and fairness, so we […]
Google Ads has now released ad credits to eligible Google Ads customers in many countries including the UK, in a bid to offer some relief during the COVID-19 pandemic. Google had previously announced that they would be doing this, alongside their announcement of offering free Google Shopping listings to businesses, but there have now been […]
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