Tag Archives: Google Ads news

Google Ads Update – Broad Match Modifier to be removed from the platform

Update: Google has announced that Broad Match Modifiers are set to be removed from the platform after being introduced in 2019. Elements of BMM are being incorporated into the ‘new’ phrase match.  The change will mean ad managers may have to spend more time managing their campaigns as it did provide a good solution to […]

New research uncovers almost 60% of users do not recognise Google Ads

Original research from Varn and Adpilot: Most searchers (59.1%) still do not recognise it’s a Google Ad they are looking at. This is big news considering Google is constantly changing the formats of the ads and insist they are ‘noticeable’.  Do you recognise the Google ads within search results? If not then you are not […]