Tag Archives: brand terms

How to Use PPC to Stand Out From Your Competitors

When it comes to digital marketing, competition is inevitable. Chances are you have more than one competitor either locally or nationally and in more crowded industries, it can be extremely difficult to stand out. Paid search marketing, or pay-per-click (PPC) as some know it, can be a channel that your business can utilise to really […]

The positives and negatives to bidding on your brand terms In PPC

We’re often left surprised when we analyse a PPC account and find that there is no current or historical data on any brand terms. Whilst we tend to recommend it for a lot of clients though, it’s not for everyone. So let’s break down both the positives and the negatives of bidding on your own […]