For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]
According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]
Standing out from the crowd can be difficult at the best of times but around the Christmas season, it gets even tougher as companies make that final push to make 2017 a profitable one. So, it is important that you set your Q4 strategy up to focus on the mobile-first shopper. With consumers being more […]
In a recent survey, we discovered that around 42.5% of people recognise a paid online advert when seeing them alongside organic results – read the full results by clicking here. It also showed that despite 65.5% of respondents being likely to click on a Google Ad, out of those who are aware of the paid ads only […]
If you’ve seen our social media channels you’ll know this already, but if not, we’re celebrating our 1st birthday – hoorah! Instead of asking for gifts, we’re giving our new clients a gift instead. AdPilot is offering all new clients a ‘No Win, No Fee’ deal for their pay-per-click (PPC) marketing campaigns. For a limited […]
Google recently rolled out Google for Jobs in India which means, once they launch it in the UK, you will soon be able to target potential candidates in a multitude of ways within Google. Google’s first dive into the recruiting space is interesting and shows a sign of real intent but could help, and also […]
When investing time and money into pay-per-click campaigns, it is important to not only focus on the number of visits or conversions but more so the revenue and profit it generates. One way to do this is to work out the value of a ‘lead’ – this can be a nominal value based on your […]
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