Tag Archives: AdWords

5 Tips To Drive More Local Customers From Your PPC Campaigns

For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]

A Third Of People Don’t Know That Google Shopping Results Are Paid Adverts

According to our recent research, one third of people didn’t realise that shopping results that appear in Google Search results are paid adverts. When users search for products online, such as shoes, Google has always displayed regular search results and product listings. In 2012, Google announced a change in the way products are shown and […]

Are You More Likely To Buy A Product Via Paid Google Ads Or A Supermarket’s Product Placement

In a recent survey, we discovered that around 42.5% of people recognise a paid online advert when seeing them alongside organic results – read the full results by clicking here. It also showed that despite 65.5% of respondents being likely to click on a Google Ad, out of those who are aware of the paid ads only […]

Why Using PPC For Your Recruitment Could Be More Cost Effective Than An Agency

Google recently rolled out Google for Jobs in India which means, once they launch it in the UK, you will soon be able to target potential candidates in a multitude of ways within Google. Google’s first dive into the recruiting space is interesting and shows a sign of real intent but could help, and also […]