When planning your pay-per-click (PPC) campaigns, it’s important to think of different days or times of the year that will be beneficial. In other words, you should consider integrating smaller event-driven PPC campaigns into your overall strategy. There are periods of the year that naturally drive an increase in web traffic and product demand. Here […]
It can be frustrating when you spend your time, effort and money on your paid search campaigns and then you find them falling flat. There are a few ways that you can revamp a campaign to try and improve the amount of leads that you are getting from it. 1. Think about keywords There are […]
For companies that have a brick and mortar store, or for those that have limited advertising budgets, targeting local people can be a cost-effective way of reaching new customers. More and more consumers are using local information to drive an action, especially when looking for directions or calling a phone number, and your business could […]
So we officially have 6 months to get ready for the new Google AdWords interface, although some of you might have already been introduced to the Beta version of it already. The general feedback so far seems to be digital marmite. However, as Dan Brown says, “we all fear what we do not understand”, so […]
Having the right strategy in place can mean the difference between a mediocre AdWords campaign and one that helps your business to take off. One factor that we include in our planning is timing- the times of day, and the days of the week that your ads are showing. It is important to consider who […]
When we ask clients what their aims for their AdWords campaigns are, these often include increasing ad visibility and improving the Click-through Rate their Google Ads achieve. AdPilot can help you improve this by up to 10% on your existing rate. Location extensions According to Google, the term ‘near me’ within searches has doubled in […]
When it comes to digital marketing, competition is inevitable. Chances are you have more than one competitor either locally or nationally and in more crowded industries, it can be extremely difficult to stand out. Paid search marketing, or pay-per-click (PPC) as some know it, can be a channel that your business can utilise to really […]
A very prevalent Search Marketing myth, and misconception, is that the top paying advertiser will always Rank #1. This just isn’t true. In this post we’ll run you through why, and how the smart guy can do as well as the rich guy. Google’s Ad Rank Your “bid” is the amount you’re willing to pay, […]
Pay-per-click (PPC) campaigns can be used to drive visits, increase leads and most importantly, help companies reach their business goals. Attribution models can play a key part in successful pay-per-click campaigns, but what are they and how can you use them to maximise your PPC campaign?
Using Google AdWords to boost the number of consumers that find your website, and convert through it, is becoming a more a popular choice but as the platform gets harder to manage, you should be using a specialised company more than ever. Finding the right agency to take over your campaigns can have a […]
When investing time and money into pay-per-click campaigns, it is important to not only focus on the number of visits or conversions but more so the revenue and profit it generates. One way to do this is to work out the value of a ‘lead’ – this can be a nominal value based on your […]
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