When it comes to digital marketing, competition is inevitable. Chances are you have more than one competitor either locally or nationally and in more crowded industries, it can be extremely difficult to stand out. Paid search marketing, or pay-per-click (PPC) as some know it, can be a channel that your business can utilise to really […]
Ad extensions are an important part of optimising your paid search ads and can help with ad rank. These extensions allow you to add additional pieces of information to your ads, which then gives searchers more to read and more reasons to choose your product or service.